Chandigarh : With the onset of the festive season, the International Spirits and Wines Association of India (ISWAI), an apex body of the premium AlcoBev sector, urged the Punjab government for strict checks and enforcement to counter the illicit and spurious liquor trade. The Association strongly recommended for a balanced, pragmatic and transparent approach to the AlcoBev business in the State as the way forward to promote responsible consumption and build the economic opportunity for the State. Appreciating the Punjab government’s enforcement measures and progressive liquor policy, Nita Kapoor, CEO, ISWAI said, “ISWAI applauds and supports the state government’s bold initiative in implementing stringent enforcement measures to check the spurious liquor market and also bringing changes in excise duties. We urge the state government for a consultative and progressive policy-making to ensure responsible consumption and ease of doing business. ISWAI will be happy to engage and part...