Chandigarh: TASVA, a premium ethnic menswear brand
by Aditya Birla Fashion & Retail Limited (ABFRL) and ace designer Tarun
Tahiliani was unveiled today. This is the 20th Tasva store in the country and
the first franchise store of the brand in India. Male models showcased the
season’s collections at the inauguration.
Located at SCO
202-203- 204, Sector 17 C, Chandigarh, the TASVA store- with its stately
façade and elegant interiors, is the go-to place for high-quality ethnic attire
for men at accessible prices for festive occasions and weddings. The new
collection for the season showcases a variety of kurtas, bundis, sherwanis,
bandhgalas, achkans, churidars, and aligarhis. The store is so well designed,
the collection is stylish with a wide variety of ethnic wear and accessories
for men, and the fabrics and fits are fabulous.
Mr. Tarun
Tahiliani, Chief Design Officer, Indivinity Clothing said, “I am excited about
TASVA's opening in Chandigarh. TASVA is an attempt to reimagine Indian
Wear. We have designed garments that provide our consumer, the Indian Man, with
a fabulously made, internationally constructed, comfortable, well-cut Indian
brand with Tarun Tahiliani styling but with complete cost accessibility.”
Mr. Sandeep
Pal, CEO, TASVA said, “I am excited to be in Chandigarh for the launch of our new
store! Our expansion across the country has quickened pace and we are thrilled
to be able to address the contemporary tastes of Modern Indian men. We intend
to strengthen our retail presence in the region, taking the brand to many other
cities, now that we have created a strong customer connection and a proven
business model. The brand stands for high quality, sophisticated celebration
wear for men, with state-of-the-art, hand-crafted tailoring.” BlogsWire
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