Skip to main content

Rehmat Rattan, Aaakanksha Sareen Don JM Collections to Announce Opening of JM Store in Jalandhar


Jalandhar: With spring wedding season around the corner, Punjab grown fashion label Jaamawar Minx (JM) founded by a famous fashion designer Rupam K. Grewal, unveiled a spacious and opulent store in Jalandhar's Model Town. The opening of the brand new store also saw the unveiling of a mesmerizing collection ‘Riyasat’. The beautiful collection has 'dupattas' which have been made painstakingly with real gold, pearls, and real Swarovski. The USP of the 'dupattas' is that these have been so richly crafted, that they are heirloom material, to be passed on from one generation to another.

Rupam K Grewal who is mainly known for intricate bridal ensembles has experimented this wedding season to blend the vibrancy of the traditional 'phulkaris' with ‘zardozi dabka work’ to give a royal look to her ensembles.  Ace designer, Rupam Grewal who has worked with various types of embroidery for over 15 years said, “We had a lot of demand coming from Jalandhar and mainly NRIs' from Doaba region were showing interest, so we decided to set up an outlet in Jalandhar, which is the nerve centre of the Doaba belt. Keeping in mind the wedding season, we have come up with beautiful and ethereal attires for the wedding events like mehendi, reception etc. We have focused on cocktail gowns, lehengas, Punjabi Sharara and Gharrara suits with traditional zardozi dabka embroideries, brocade silks, ghagras etc.”

Meanwhile, the breathtaking collections from both 'Riyasat' as well as the other designer wear created by Rupam were adorned by Aakanksha Sareen & Rehmat Rattan, Punjabi film actresses and models, during an event held to formally announce opening of the store. A fashion event was also held to showcase the JM collections. The event was unique as it was presented by not professional models but by young girls pursuing professional courses, working,  studying in school - two girls one studying in 12th and the other a little girl studying in the 3rd standard also took part with aplomb in the event wearing JM collections.  All the girls are either pass outs of DPS, Badhani or are studying there. Even Aakanksha Sareen is an alumnus of DPS,Badhani. Apart from being a designer , Rupam also runs DPS, Badhani, near Pathankot.

It is to be mentioned here that Jaamawar Minx has been envisioned by Rupam K. Grewal to make available designer bridal and prêt collections, that promote Punjabi embroidery, traditional garments, and Indian artisans. Rupam is credited with giving the famous Patiala Salwar a richer and more contemporary look thereby making it a fashion statement. The JM Salwar is a signature dress from the stable of Jaamawar Minx.

Rupam added, "In the gift section we have conceived baby blanket sets for the brides who we dress up and who will became mothers in the future. This has been popular as a beautiful gift option and so we have introduced a new line JM's Baby Sets. The baby sets have an option of being monogrammed as desired by the customer."

JM outlet in Jalandhar has added beautiful clutches and potlis that go well with the designer dresses on display. Apart from the JM collections Banarsi Sarees and even the famous  Kanjiwaram Sarees have been showcased to give a complete one-stop-shop experience to not just Jalandhar but even residents of the Doaba region. The flagship outlet of JM is at Pathankot, the label has a studio in Elante Mall, Chandigarh and a store also in Bangalore. 

Labels:

Comments

Post a Comment

Popular posts from this blog

After Goa, Chandigarh is emerging as a hospitality hub: Puneet Dhawan

  Chandigarh :   Chandigarh is fast emerging as a new hub of hospitality sector in India after Goa, said Puneet Dhawan, Senior Vice President, Operations, Accor India and South Asia , on Thursday at Novotel Chandigarh Tribune Chowk.  “ Chandigarh being the gateway to Himachal Pradesh and Jammu & Kashmir, has good stopover stays, which is helping City Beautiful in becoming the next best hospitality hub after Goa ,” said Dhawan. Talking about Accor's expansion plans, he said, “We are increasing the footprint of Novotel hotels in India . We are coming up with Novotel New Delhi City Centre, Novotel Mumbai International Airport , Novotel Goa Panjim, Novotel Bhubaneswar and Novotel Bengaluru City Centre. These will be opened by 2023. We will also be unveiling  Novotel Amritsar which is under construction.” He said that occupancy in the hotel industry is improving across India . "While occupancy was 50 per cent in August, in September the same has gon...
Post a Comment
Read more

Balbir Singh Rajyewal releases the Rotary Club poster for “Ek Haath Aasha Ka” Free Limbs Camp

  Chandigarh:  A free limbs camp - Ek Haath Aasha Ka, will be held at the Block 9 of Chandigarh University located on the Ludhiana-Chandigarh Highway (NH 95) in Punjab on 14 th  November, 2021 under the aegis of Rotary club Chandigarh Central in association of Rotary Club Poona Downtown, District Rotract Organisation. A poster of the event was unveiled today by farmers leader Balbir Singh Rajyewal. Ashish Midha, President, Rotary Club Chandigarh Central said, “The free limbs camp will be organized for the children above 10 years of age and elders, who have lost their hands in some accident. We will provide light, durable and functional prosthetic hands to the needy people. The  US  made prosthetic hands, weighing 400 gram only, can be fitted below the elbow. No charge will be taken from the beneficiaries.” This is first such camp in the northern region. The beneficiaries after getting the prosthetic hands will be able to perform various day to day functions ...
Post a Comment
Read more

Treatment of patients without medicines is possible with Nature Cure : Guru Manish

  Patiala : Shuddhi Ayurveda has unveiled  a Nature Cure Centre, affiliated to HIIMS (Hospital & Institute of Integrated Medical Sciences), in Patiala today, where Diabetes, Hypertension, Respiratory, Liver, Kidney and Arthritis related problems are treated by making lifestyle changes, instead of using medicines. In this HIIMS Nature Cure Clinic, instead of wheat or rice, the patients are given food prepared from coarse grains like Bajra, Kangni, Sanva and Kutki. Addressing a press conference on Naturopathy, Guru Manish, Founder, Shuddhi Ayurveda  said, “Under Naturopathy we use decoction (kaadha) prepared from Guava, Peepal and Giloy leaves as a herbal medicine for patients. Apart from this, positive thinking is also promoted along with yoga and meditation. In this way 90% of the patients get cured. The remaining 10% of the patients may need treatments like Ayurveda, Naturopathy or Panchakarma for further relief." Apart from Guru Manish, Dr Biswaroop Roy Chowdh...
Post a Comment
Read more