Skip to main content

Rehmat Rattan, Aaakanksha Sareen Don JM Collections to Announce Opening of JM Store in Jalandhar


Jalandhar: With spring wedding season around the corner, Punjab grown fashion label Jaamawar Minx (JM) founded by a famous fashion designer Rupam K. Grewal, unveiled a spacious and opulent store in Jalandhar's Model Town. The opening of the brand new store also saw the unveiling of a mesmerizing collection ‘Riyasat’. The beautiful collection has 'dupattas' which have been made painstakingly with real gold, pearls, and real Swarovski. The USP of the 'dupattas' is that these have been so richly crafted, that they are heirloom material, to be passed on from one generation to another.

Rupam K Grewal who is mainly known for intricate bridal ensembles has experimented this wedding season to blend the vibrancy of the traditional 'phulkaris' with ‘zardozi dabka work’ to give a royal look to her ensembles.  Ace designer, Rupam Grewal who has worked with various types of embroidery for over 15 years said, “We had a lot of demand coming from Jalandhar and mainly NRIs' from Doaba region were showing interest, so we decided to set up an outlet in Jalandhar, which is the nerve centre of the Doaba belt. Keeping in mind the wedding season, we have come up with beautiful and ethereal attires for the wedding events like mehendi, reception etc. We have focused on cocktail gowns, lehengas, Punjabi Sharara and Gharrara suits with traditional zardozi dabka embroideries, brocade silks, ghagras etc.”

Meanwhile, the breathtaking collections from both 'Riyasat' as well as the other designer wear created by Rupam were adorned by Aakanksha Sareen & Rehmat Rattan, Punjabi film actresses and models, during an event held to formally announce opening of the store. A fashion event was also held to showcase the JM collections. The event was unique as it was presented by not professional models but by young girls pursuing professional courses, working,  studying in school - two girls one studying in 12th and the other a little girl studying in the 3rd standard also took part with aplomb in the event wearing JM collections.  All the girls are either pass outs of DPS, Badhani or are studying there. Even Aakanksha Sareen is an alumnus of DPS,Badhani. Apart from being a designer , Rupam also runs DPS, Badhani, near Pathankot.

It is to be mentioned here that Jaamawar Minx has been envisioned by Rupam K. Grewal to make available designer bridal and prêt collections, that promote Punjabi embroidery, traditional garments, and Indian artisans. Rupam is credited with giving the famous Patiala Salwar a richer and more contemporary look thereby making it a fashion statement. The JM Salwar is a signature dress from the stable of Jaamawar Minx.

Rupam added, "In the gift section we have conceived baby blanket sets for the brides who we dress up and who will became mothers in the future. This has been popular as a beautiful gift option and so we have introduced a new line JM's Baby Sets. The baby sets have an option of being monogrammed as desired by the customer."

JM outlet in Jalandhar has added beautiful clutches and potlis that go well with the designer dresses on display. Apart from the JM collections Banarsi Sarees and even the famous  Kanjiwaram Sarees have been showcased to give a complete one-stop-shop experience to not just Jalandhar but even residents of the Doaba region. The flagship outlet of JM is at Pathankot, the label has a studio in Elante Mall, Chandigarh and a store also in Bangalore. 

Labels:

Comments

Post a Comment

Popular posts from this blog

Punjab's second NAFED Bazaar set up in Ludhiana; farmers to become 'agri-brand' owners

  Ludhiana : Punjab's second and Ludhiana 's first NAFED Bazaar store opened  its doors in E Block, SBS Nagar. NAFED Bazaar was inaugurated by senior IPS officer Narinder Bhargav. The outlet has been set up by India 's largest and most premier Central government owned Agricultural conglomerate - National Agricultural Cooperative Marketing Federation of India (NAFED) in association with Seedstart Retail. NAFED Bazaar Punjab's operations will be taken care of by a young and dynamic woman entrepreneur - London based NRI Gurbani Mehta, who's startup Seedstart Retail is NAFED's channel partner for Punjab . The inauguration ceremony took place in the presence of Gurbani Mehta. Sanjeev Kumar Chaddha (IFS), MD, NAFED also joined in the inaugural ceremony online.  Gurbani Mehta while talking to media persons said, “I am jubilant to open doors of our second store in Punjab . Our idea is to become a  bridge between farmers, manu...
Post a Comment
Read more

AHUIL and Eco-Sikh initiate Trees of Joy plantation drive in AIPL DreamCity Ludhiana

    Ludhiana : Fully aligned with the Sustainable Development Goals (SDGs'), AIPL Housing & Urban Infrastructure Limited (AHUIL), a pioneer in real estate development, continues a unique plantation drive 'Trees of Joy', under which micro forest of 550 saplings of 35 Native Species of Punjab will be planted as per Miyawaki (Japanese method) at AHUIL's township AIPL DreamCity Ludhiana, on Sidhwan Canal Road. Under this initiative, the plantation of micro or mini-forest was started by holding a sapling plantation activity at AIPL DreamCity Ludhiana. This plantation is being carried out by AHUIL in collaboration with Eco-Sikh, an 80 G-approved charitable society that works to mitigate the threats of climate change and the deterioration of the natural environment. “We are committed to increasing the green cover in AIPL Dreamcity Ludhiana and other parts of  Ludhiana  as well. These continuous plantation drives are aimed to highlight the fact that environmental d...
Post a Comment
Read more

Opulence India Lifestyle Exhibition held; Amiraga founder Garima Goel’s ‘Bloom’ collection talk of the town

  Chandigarh :  Amiraga, best known for its vibrancy, elegance and charm, the brainchild of founder Garima Goel, A NIFT Delhi graduate, stole the show at the Opulence India, a two-day Life Style Exhibition which concluded at Hotel JW Marriott here today. Visitors thronged the Amiraga stall in huge numbers on both the days. Garima Goel of Amiraga brand showcased BLOOM, her Amiraga-Fall Winter 2021 collection. She said, “The ‘Bloom’ collection is inspired by the beauty of nature, hope, and a new world. Epitomising western oomph and elegance, at the same time appreciating Indian craft, it juxtaposes with the beauty of nature’s most beautiful creation- flowers.”  The collection comprises of pure silk and pure pashmina cashmere tops and capes. It is chic, feminine and dynamic. Using colors and patterns inspired by flora in evocative tones like pretty pink, charming peach, fiery red, teal blue, subtle beige and elegant grey. The collection comes alive with stunning t...
Post a Comment
Read more